Focus Group of the Album cover

Responses from Focus Group

The favorite draft within the focus group was draft number 3.

The feedback was that it was the one that looked more to fit its purpose for example the leaves in the woman's hands looked like a heart and the fact that she is hiding her face with this shows distance - relating to 'satellites'. It also looks more unique and fitted to an album cover whereas 1 and 2 look more generic, especially 1. They also liked the fact that it was more centralized compared to the other pictures and how the text and lines framed the focus point and made it stand out.
However, the notes for improvement was that it would look better if the background was a little bit brighter and more blue. Also there needed to be more definition of the woman's forearms compared to the blurry background.