Starting the Construction phase

Artist and Song:

Satellite Heart by Anya Marina 

I have chosen this artist and song because it responds to what my target audience likes to listen to and what they want. It also tells a good story without being too narrative. This means that I have more freedom in what I choose to put on screen.

To be able to use the actual music for my music video I asked for permission from one of the managers of her record label in the form of an email.

Initial ideas for the Music Video: 

As this is a slow tempo song sung by a female artist, I will be casting a female actress in my music video. This will also tell a story that will relate to the song. The woman will be the focus of the video however I want to include nature shots and atmospheric shots within, corresponding with the 'indie' nature vibe. Also, I don't want to make a performance video so the focus shouldn't solely be on one person. Although I was aiming on filming in Autumn, the trending season in 'indie' music, I think that winter would link more the song, lyrics and would look better and more dramatic on screen.

Subsidiary Products:  

These should reflect the music video. This is because they are all advertising one product: the song. So they should all be recognisably similar and follow a theme as they are all promoting the same product, showing continuity.

Advertisement and Album art:

On thing I noticed about Indie album art was that it was very artistic in contrast to Pop where the artist is shown in a particular way. It could be artistic in many ways for example: a drawing, an artistic photograph, a painting or something abstract and thought provoking.  

Digipak: 

I have decided to have an 8 panel digipak with 2 discs- one will be the song and the other will be a DVD of the music video.