Starting the Construction phase

Artist and Song:

Satellite Heart by Anya Marina 

I have chosen this artist and song because it responds to what my target audience likes to listen to and what they want. It also tells a good story without being too narrative. This means that I have more freedom in what I choose to put on screen.

To be able to use the actual music for my music video I asked for permission from one of the managers of her record label in the form of an email.

Initial ideas for the Music Video: 

As this is a slow tempo song sung by a female artist, I will be casting a female actress in my music video. This will also tell a story that will relate to the song. The woman will be the focus of the video however I want to include nature shots and atmospheric shots within, corresponding with the 'indie' nature vibe. Also, I don't want to make a performance video so the focus shouldn't solely be on one person. Although I was aiming on filming in Autumn, the trending season in 'indie' music, I think that winter would link more the song, lyrics and would look better and more dramatic on screen.

Subsidiary Products:  

These should reflect the music video. This is because they are all advertising one product: the song. So they should all be recognisably similar and follow a theme as they are all promoting the same product, showing continuity.

Advertisement and Album art:

On thing I noticed about Indie album art was that it was very artistic in contrast to Pop where the artist is shown in a particular way. It could be artistic in many ways for example: a drawing, an artistic photograph, a painting or something abstract and thought provoking.  

Digipak: 

I have decided to have an 8 panel digipak with 2 discs- one will be the song and the other will be a DVD of the music video. 

Research into Chosen Artist

Anya Marina

Artist's Website: http://anyamarina.com/

Star image

Doing research into this artist, I have found out that as well as being an indie artist, she also creates songs with a pop vibe, therefore the lines of genre of her music can be blurred at times. However, watching her music videos, it is apparent that she is more of a quirky artist, experimenting with different styles of videos. She isn't a 'Mainstream' artist but her songs have been noticed by featuring in different TV shows and Movies such as 'Castle' and 'Twilight'. 

The song that I have chosen to make my music video on is 'Satellite Heart' and it id from the soundtrack of 'Twilight'. This song is slightly different to the other songs that has written. This could be because of the movie it was made for and the need to suit the film. This has impacted the song by making it more melancholy and slow paced. However, that is the reason that I like this particular song over her other ones. It is easier to tell a story and it has the vibe and feeling that I wanted my video to omit. It also fits the previous indie genre research that I have done for example, the target audience matches the artist and the ideas I got from doing that research can be easily applied to the music video that I am about to construct.