The planning stage of my coursework was essential in giving me ideas on what to include and what not to include on my music video and subsidiary products.
The first thing I did was create and conduct a questionnaire. This was for my potential target audience (listeners of indie music) so I could determine what they expect and want in the products that I was about to make. I analysed the results and it gave me information on what I should do for my products. It was very helpful. it also give me a hint as to what music videos/artists/bands I will analyse that would be inspiration for my final products.
Information I received from this research:
- Main colours of genre- Red, Black and White
- Guitar needs to be prominent in video
- Narrative with concept video
- Female vocalist
- Medium tempo
- Acoustic instruments
- Song needs to have meaningful lyrics as well as good music to accompany
- Needs to look professional and smooth and fulfill purpose.
The next thing I did was analyse 3 different music videos that related to the genre and audience that I wanted to appeal to. This showed me that in making a music video, there were so many different ways that I could go about it. This confused me a little at first, but then I identified what worked and what didn't and what was more appropriate to the song that I had chosen. My song is Satellite Heart by Anya Marina.
Information I received from this research:
- A range of camera angles and movement is needed
- Needs to have good concept/story
- Needs to be Engaging
- Needs to flow well with the song
- Needs to look professional
Another part of my research was my interview with an industry expert. This was extremely helpful as he had first hand experience in the industry and told me important information and given me some ideas about the products that I was planning on making. The next step that he recommended me to do was make a mood board so that I would have more of an idea of what I should include in the products and doing an 'indie inspired' mood board would give me more imagery and ideas to work with. Creating the mood board helped me a lot. It showed me the similarities in all indie artists and the common vibe and imagery that had been used over and over again. Although i want to create products that are unique, it need to look like it belongs to a particular genre so that the audience doesn't get confused. This was another thing that the expert said that was very helpful.
Information I received from this research:
- Colour scheme - Autumn colours with black
- Video needs to tell a story but shouldn't be obvious, make the audience think
- I will be casting one female actress
The digipaks and advertisements/posters that I analysed came from mostly the same artists- Arctic Monkeys, Death Cab for Cutie and I had analysed the digipak from Lykki Li because it was an eye catching digipak and i found a very clear image of it whereas I couldn't find a clear digipak layout of Haim's albums and also thought that Haim's digipak would be as effective. Not being able to find a Lykki Li poster made me choose to analyse a Haim poster instead. Analysing these opened my eyes to the different kind of digipaks that were out there and how effective they were. It also got me thinking about the added things that i could add within it such as a mini poster, a lyric book etc.
Information I received from this research:
- Needs to look like a part of the artist i.e. needs to have consistency across all 3 products
- It has given me ideas about my advertisement and digipak
- Needs to look professional
- Needs to be visually interesting
- Can be either portrait or landscape
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