Interview with Industry Expert

Industry Expert- Tobie Scopes

Record Label owner, Music producer, Head of A&R and is part of a DJ duo (Serial-Killaz).

We had discussions about the products that we were planning on making and what to include such as: the artwork, the writing, what would be appropriate to include in a music video and on the digipaks and on the advertisement.

This was very useful as the interview gave me ideas for my products and also confirmed some of the ideas that I had in my mind. For example, as the song that I want to do (Satellite Heart by Anya Marina) is an acoustic indie song so Tobie suggested to implicate an Autumn theme to the video after he had listened to it and agreed that a narrative/concept video would work well with the song as it tells a story but it isn't obvious. This works greatly in my favour as I will be filming in autumn and I will be casting just one female actress in this video. Not only this, I now also know what my colour scheme will be and that almost all of the filming will be done outside, keeping with the nature theme. To expand on the ideas, I will create a mood board and from there, I will storyboard my ideas for the music video and create drafts of my advertisement and digipak.

 He also told us what music videos and album art would be appropriate for certain genres and artists and the composition of the album art. This deepened my understanding of the industry and what would be more attractive and appropriate.